Thursday, March 19, 2020

10 Things Successful People Do on Sunday Nights

10 Things Successful People Do on Sunday Nights Most people find that they dread Sunday evenings. The almost-time-to-go-back-to-work blues set in and the whole world seems to get a little bit more bleak. Even if you love your job, you’re probably not too jazzed about your weekend being over. But the secret to truly successful people, of course, is that they never stop working. And the hours between the weekend and the new workweek are almost always wasted. What if you could put them to better use?Here are a few strategies to get a leg up on the week ahead and set yourself up to be a huge success- or just make sure you use the leisure time available to you to maximize your enjoyment of your free time- which will refresh you best for whatever Monday brings.1. Have FunSuccessful people understand their weekday time constraints, and so they make sure to pack their weekend full of things that will relax and rejuvenate them. See family and friends. Do your favorite activities. And save something really fun for last. That way youà ¢â‚¬â„¢ll be extra focused on the fun part of Sunday night, rather than the less fun part of Monday morning. End on a high note!2. Work OutNever underestimate the power of endorphins. Do a bit of yoga, or a gym class, or a tennis game. You’ll find it centers you for the week ahead.3. Get OrganizedSit down with your calendar and start to plan things for the coming week. Set yourself goals and task lists. Just make sure not to stress yourself out.4. Eat HealthyAvoid the temptation to pig out on nacho pizzas. Try making a healthy evening meal instead. You’ll feel lighter and brighter when your alarm goes off on Monday morning.5. Catch UpSunday night can be a great time to catch up on all the emails, phone calls, and texts you’ve had to dodge during your busy workweek.6. UnplugPut down your phone. Shut your laptop. Don’t check your emails or your texts. Read a book instead, or watch a movie. Reflect on the week behind you and the week ahead. Disconnect for a minute before you have to plunge back into the world.7. VolunteerSundays are a great time to give back. Do something meaningful with your last free day. Put a little time and energy into helping others and your good vibes will carry you through.8. Tidy UpIf your week is super busy, chances are that is reflected in the state of your bag and wallet- crammed with bits of detritus and crumpled receipts. Clean out and reorganize. Make it look good for Monday morning and you’ll feel an extra boost. While you’re at it, try the same trick on your fridge. Toss out expired food and wipe your shelves.9. PlanPlan your outfits for the week. Your grocery list. Your breakfast! That leaves your morning free for clear thinking and concentrating on your day.10. SleepQuality sleep (and a good quantity of sleep) is crucial. You probably aren’t always able to get as much as you’d like. Make sure to make up for that on Sunday evenings.

Tuesday, March 3, 2020

Getting Traction for Your Books †by Justin Mares

Getting Traction for Your Books - by Justin Mares Getting "Traction" for Your Books - Interviewing Justin Mares â€Å"Most startups don't fail at building a product. Most startups fail at getting traction.† - Traction BookThe same can be said of books. Most authors don’t fail at writing a book, they fail at finding their readers and selling the book to them. This is why we’ve always stressed how authors and startups are similar, and how, when it comes to marketing, authors can learn al lot from startups.So today, we decided to bring some of the best startup marketing advice to the Reedsy blog: Justin Mares is the co-author of the Traction book, a bestseller and true reference work for early-stage startups planning their marketing strategy. As usual, the transcript of the most important points of the interview is provided below Hi Justin, it’s really amazing to have you on our Reedsy podcast. You’re the co-author of the Traction Book, which I think is one of the very best marketing books for startups. For our listeners who don’t know about it yet, could you quickly give us the pitch?Sure! So Traction is a book that is there to help startups with the hard part of â€Å"what do you do once you have a product?† The book approaches how to go about setting up a growth process, how to figure out what channels are good for your business, and then has a chapter on each one of the 19 â€Å"channels† that we have identified as ways for a business to acquire customers.And you’re now releasing the second edition. What’s interesting is that you self-published the first one, and then got picked up by Penguin, how’s the experience been?Interesting†¦ Yes, it’s been interesting. Like anything, there are positives and negatives. On the positive side, the sec ond edition is in bookstores, it has been professionally edited, it is a lot crisper, we did a bunch more iterations and stuff like that, so it’s a really good book.On the negative side, things move a lot more slowly, and you lose some of the creative control that you have when you’re self-publishing a book.So on balance, I think it was the right decision, we’re really happy with Portfolio (Penguin), it’s been a great experience working with them, but there certainly are some positives and negatives.That’s really interesting, and I can definitely understand why, coming from a startup and tech background, you would find traditional publishing slow. Now, on another note, I like to think that authors are a little bit like startups, and that they should approach marketing in the same way we do. Would you agree with that?Definitely. And that’s something we mention in our book: if you approach things in a systematic way - that we talk about in our book- you are far more likely to have things work out. And we found that applying that process we describe in the book to our own marketing of the book had the same impact and allowed us to do really well.And that’s why I usually recommend authors to read the Traction book and use the approach you describe. Now, just quickly for our readers, could you sum up that approach?Sure! So what we talk about is basically: look at the potential channels (ways) you could market the book, and then figure out, if you want to sell, say, 5000 copies, which of these channels is going to allow you to sell that number of copies. [Read more about the â€Å"bullseye† approach here] Look at the potential ways you could market your book and test the ones that make most sense. So in our case we looked and we said: â€Å"ok, we think email marketing is going to work well, we think doing blog guest posts is going to work well, and we think podcasts will work well†. Once we figure that out, we ran small tests on each of these three channels. We measured them and saw that podcasts and email marketing far outperformed guest posting.So then we thought: great, let’s get on every potential podcast we can, get on every potential newsletter that has a relevant email list, and let’s just focus on those instead of doing all three of them in the hope that one will work (which is what a lot of people sadly do when it comes to marketing).This makes sense. And it’s interesting because, as you say, a lot of authors try to do everything at one time (social media, newsletter, advertising, blog tours, etc.) and when you do that, you lose focus and waste time and resources.Exactly. I mean, there are so many things you can do as an author, as a marke ter or as a business person to market your stuff. The possibilities are effectively limitless, so what you have to do is figure out what the best use of your time is, and spend as much time doing that as possible. That’s what our approach effectively tries to help people with: if you’re trying to sell your book, or grow your company, focus only on the things that really matter, and ignore everything else. That makes sense. The one thing that makes it a bit trickier for authors, is that often they sell their books through platforms like Amazon, iBooks or Kobo, which they don’t control. So how do you do the tracking in a case like this, how can you know which â€Å"channels† are bringing you which sales?Great question. This is something that is certainly a challenge, it’s not easy. But we found a couple of things you can do. For one, we could look at our rough sales rank and see, if we launch a certain campaign today, see what our sales rank does.The other thing you can do is set up Amazon affiliate links so that if someone promotes your book, you can give them a unique affiliate link that allows you then to see how many people clicked on the link and how many made a purchase as a result of it.That way we were able to track the number of people who bought through email promotions, through guest posts, through podcasts, etc.Yes, we’d heard the affiliate link t actic before (from Mark Dawson), so I’m glad you mentioned it. Now, you had this non-fiction book that you marketed very well. If you had to put yourself in the shoes of a fiction author, which channels would you test first?Hmm, it’s a hard one. I think basic marketing principles can apply here, and you’ve got to ask yourself the right questions.First, who are the people who are most likely to enjoy or resonate with your book, and where are they hanging out? Then, how are these people finding out about new fiction books today? What are the bestselling indie authors in your genre and how did they do their early-stage marketing?I would look at all these things and see what you can replicate and what you can’t.I think that one thing that is really powerful in driving book discoverability today is still word-of-mouth. Would you agree with that?Oh definitely, I’ve got 150 books on my reading list that have been recommended to me†¦So as an author, w hat can you do to help encourage or kickstart word-of-mouth?The biggest one is to write literally the best book that you could ever think of writing. One reason why I think Traction has done really well is that if you are someone who is working on a startup, I can legitimately recommend that book to you - even if I wasn’t one of the authors.I had coffee with someone four hours ago and he told me â€Å"oh yeah, my friend is running growth at this one company and he said that Traction was a really good book, so he gave it to me and now I’m meeting with you†. And that only happens when you write a really good book that becomes one of the reference works in its category.I think that’s the #1 thing you can do for word-of-mouth. Otherwise, things that we’ve done is we’ve inserted little bonuses where after reading the book, you can go get bonus material on the website and once you’re signed up to our mailing list we have referral systems li ke â€Å"forward this to a friend and we’ll give you another bonus†. 'To drive word of mouth, just write the best book you could ever think of writing.' @jwmares Thanks for the insights, Justin! And again, I really recommend the Traction book to both startup people and authors because it offers a good approach and a good breakdown of all the channels you can use to sell your books.Follow Justin Mares and Reedsy on Twitter: @jwmares and @ReedsyHQWhat channels have worked for you in your book marketing activities? How do you track your efforts and measure your results? Leave us your thoughts, or any questions for Justin, in the comments below!

Saturday, February 15, 2020

Explain Marx's general law of capitalist accumulation and discuss it's Essay

Explain Marx's general law of capitalist accumulation and discuss it's contemporary relevance - Essay Example Though Marx does not agree with the means by which capital accumulation takes place, the identifiers that he exhibits with regards to how such a system takes place and is perpetuated is difficult to argue against regardless of the political/economic ideology that the individual may have. As a function of understanding Marx’s identification and theory of capital accumulation, this analysis will approach this topic from a historical and economic standpoint. Moreover, after seeking to define and understand the nuances of capital accumulation, as Marx describes it, the analysis will then move on to attempting to define whether or not this particular definition and understanding is applicable currently or has any contemporary relevance whatsoever. Finally, it is the hope of this author that such a discussion will not only integrate a further understanding with regards to Marx’s original intent and the means by which the Communist definition of capital accumulation was theori zed/enunciated but that this realization an understanding will seek to elaborate upon the means by which such a definition/theory continues to be relevant or is entirely irrelevant within the current era. As with so many of Karl Marx’s economic theories, it is of course first necessary to integrate with an interpretation and understanding of how Marx defined human psychology and base nature as a means of better understanding this theory and definition of capitalist accumulation. Ultimately, the writings and philosophy of Karl Marx were concentric upon an understanding that human nature as necessarily developed as a means of ensuring that humans are able to derive all of the necessary requirements for life that they may have. Not distinct from the evolutionary standpoint, Marx theory of human nature specifies that the individual, and the group for that matter, will likely seek to enrich themselves in all manners possible at all times possible (Hein, 2012). According to Marx, t his is something of an innate drive that is engaged from the moment that an individual self-actualizes until the time that they die. This primary interpretation of the motivation degree provides is a primal means by which the capital accumulation theory is defined within the Marxist worldview. Delving directly into the definition itself, Marx understood capitalism to be locked in something of a self induced death spiral. This was ultimately the result of the fact that Marx understanding of capital was a situation in which humans invariably seek after wealth and self-enrichment as a means to define their own reality. Although this in and of itself represents and unethical approach, far more unethical, according to Marx, is the reality of fact this reality invariably takes place on the backs of others. This enrichment at the expense of others has profound and severe consequences due to the fact that brutal treatment of the producers is oftentimes affected as a means of capital accrual /accumulation. In short, Marx’s concept of capital accumulation can be understood with regards to the illustration and so many economists oftentimes make with regards to t

Sunday, February 2, 2020

Fruit content of fruit juice and apple juice content of cider using Dissertation

Fruit content of fruit juice and apple juice content of cider using DNA methodology - Dissertation Example The people want the analytical techniques to be very quick and easy for the identification of the honesty and accuracy of the ingredients. Many modern analytical techniques are used for the analysis of the plant or animal species in the foods. The techniques based on DNA are much common nowadays. The people have lost their hope on chemical analysis as they cannot predict the correct results because of the varying processing methods. DNA is resistant to the food processing method hence this can used for the analysis. Most of the molecular genetic techniques are based on the PCR, pyrosequencing and CAPS (Cleavable Amplifiable polymorphic Sites). Aim of the project: To determine the fruit content of the fruit juice, using the DNA methodologies. Main work packages: The fruit juices are selected and tested for the fruit content based on the value of the juice and to check the level of fraudulent substitution of other fruits in the juice using the DNA methodologies. The high value fruit ju ices are accidentally or fraudulently substituted with the other fruits. This affects the trustworthy of the product in the customers mind. Hence a novel technique that can identify these fraudulent are required for the prevention. (Bauer et al. 2003). Outline of the project: The fruit juices were obtained from the commercial juice producers. The fresh juices were mixed thoroughly by shaking and inverting. (Doyle and Doyle 1987). The fruit juices are then diluted with the ultra pure water. This dilution is done to reduce the percentage of sugar in the juice. The DNA was extracted from the fruit juices using the Standard CTAB DNA extraction method. (Kress et al. 2005). One ml of the sample was suspended in the 5 ml of the CTAB buffer, 100mmTris HCl, 20mM EDTA, 1.4M NaCl and 40Â µl of proteinase K solution. It was vigorously shaked ad stored at 60 degree Celsius overnight. (Doyle and Doyle 1987). The clear supernatant was removed and added with equal volume of chloroform and centrifu ged and the supernatant was collected. Equal volume of isopropanol was added to precipitate DNA. The pelleted DNA was washed with ethanol and dried and stored in the 1X TE buffer. The concentration of the DNA was estimated using suitable methods. The DNA obtained was amplified before moving to the PCR. The amplified product was confirmed with the gel electrophoresis. The design of the primer is an important part of PCR. The primers for the psbA-trnH chloroplast are used for the Taberlet PCR. (Delano and Schmidt 2004). The products can be amplified using the Taberlet PCR and used for further studies. The PCR products were then run in the gel electrophoresis. The DNA fragments were separated in the gel electrophoresis and the gel images are captured in the Gel Doc. The DNA are then separated and extracted from the gel and the restriction enzymes are used for the further analysis. The restriction enzymes are specific for the species. The restriction enzymes that can be used for fruit j uice analysis are Acil, Apol, Dbel, Mbol,Mnll, NlaIII, TaqAl etc., (Taberlet et al. 1991). The Full length of the DNA can be found by aligning the contigs of the sample. Consensus sequences are generated using the Bioinformatics tools. These consensus sequences can then be used for the analysis of PCR-RFLP patterns. The Apol and Dbel are used for the analysis of the six different fruit species such as apple, blueberry, elderberry, grape, pear and pomegranate. If Apol

Saturday, January 25, 2020

Essay --

Introduction The endomembrane system is the membrane surrounding the organelle within the cytoplasm. Each membrane bound organelle is functionally and structurally compartmentalized within cell. The presence of this system is the fundamental difference between prokaryotes and eukaryotes (Raven, Johnson, 2001). Each of membranes is unique and different in relation to molecular compositions and its structure which continue to keep changing in cell’s life time (Reece et al. 2011). This essay is focus on the comparisons of two endomembrane systems, Golgi apparatus and plasma membrane in terms of their structures and functions. Additionally, the consequences to the cell if each of these membranes lost their integrity will be explained. Structure The structure of Golgi apparatus is composed of semi-circular and flattened stacks of membrane-bound disc known as cisternae and these stacks of cisternae divide into three regions, cis face, medial and trans face. Cis-face is near endoplasmic reticulum and it mainly receives (or fuse with) the vesicles containing products from ER and synthesize and process to send them off through trans face which is located near plasma membrane and medial Golgi apparatus is between them. Plasma membrane is also a biological membrane that forms selective barrier between the surrounding environment and cell and it consists of phospholipid bilayer with various proteins either embedded or attached to it (Reece et al. 2011). Lipid composition Though all endomembrane system have simple basic structure which is double layer of phospholipid (hydrophobic side inward and hydrophilic side outward) with proteins, the composition of lipids and types of proteins may differ due to their characteristic functions. (Campbel... ...yers and have various different functions. Although their compositions that consists of two membranes have some differences, the fact that cis sides are more ER-like and those on the trans side are more plasma membrane-like has enable us to speculate couple of theories about the origin of Golgi apparatus. They both are engaged in secretory pathway at different stages and failure of the membrane integrity affects greatly on the traffic of cell which leads to number of diseases. Despite many researches and knowledge discovered in plasma membrane, there were only few things known about Golgi apparatus. This is mainly due to the difficulties of purifying the concentrated organelle from intact cells (Sean Murno, 1998). But it still has great potentials and is prominent in medical field. Therefore more detail examination and investigation in depth are expected in future.

Friday, January 17, 2020

Food security Essay

The role of urban agriculture in food security and healthy nutrition is probably the most important asset. Production of food in cities is in many cases a response of the urban poor to inadequate, unreliable and irregular access to food, and the lack of purchasing power. Urban agriculture, to a large extent, complements rural agriculture and increases the efficiency of the national food system in that it provides products that rural agriculture cannot supply easily. For instance perishable products that require rapid delivery upon harvest can be produced in cities where facilities are readily available. Environmental Urban agriculture has helped a lot in maintaining the environment that has been depleted so much. This can happen in several ways. For instance farmers use waste water for irrigational purposes in their farms. However farmers need to be trained in self protection during handling of the waste water, proper crop selection and adequate irrigation methods, among many other things. Farming in urban areas means rehabilitating the already depleted lands in the urban areas. By doing this, the farmers are able to help save the environment that has been wasted by pollution (DeWalt, 1985). 4. Case study, Washington D. C Urban agriculture was part of an historical welfare system during the 18th and 19th centuries in Washington D. C. Urban residents had access to areas of urban agriculture land that was distributed to meet the needs of urban inhabitants and all the people who lived in Washington D. C. Individuals who lived in and around the city had adequate land to practice urban agriculture (Ross, 2007). The history of urban agriculture in Washington was mainly meant to help reduce the number of poverty cases in the city (Ross, 2003). The growth and development of allowance gardens in Washington during the 20th century was in similar ways objectively aiming at supporting urban working class families and individuals. The problem today aims in the same direction, where growth and development of urban agriculture in Washington, more especially in low income areas, relates to problems of food quality, social welfare and public health. Nevertheless, urban agriculture in Washington today is made up of an increasing urban demand for organic local food production, particularly among the urban middle societies. Historically in Washington, a small number of upper class urban residents had access to very large areas of land (Ross, 2000). This group was not producing for self-support in first hand, but had the requirements of selling part of their locally produced harvest, as food was difficult to transport. Urban agriculture in Washington has thus had many functions of social welfare and commercial activity. Interesting historical lessons and comparisons can be made as we discuss the function and role of urban agriculture in Washington today (Ross, 1978). 5. Challenges and implementation Urban agriculture has faced a lot of challenges despite its many positive impacts. The use of waste water for irrigation without careful treatment and monitoring can result in the spread of diseases among the population. This has been a challenge to the urban agriculture and it has reduced the attitude of the urban residents towards the food products from urban farmers. Cultivation of food crops on contaminated land can cause health hazards for the consumers (Bell, 1998). This has led to decrease in demand of the urban agricultural products and it is the whole concept that lacks the benefits that it deserves. The cultivation of food crops and the rearing of animals along road sides facilitate the distribution of products to local markets. However, this poses some health risks since it exposes foods to a number of pollutants such as car emissions. It is evident that urbanization and agriculture are very incompatible. There has been stiff competition for the urban agriculture, for labor and resources, and it is unfortunate most individuals prefer to work in an industry or firms than to work in farms. This has led to poor labor as a factor of production and what results is the poor output in the food production. The practice of urban agriculture has been criticized by those who believe in industrial food production. The critics argue that food can be produced at larger volumes and perfect quality in a more efficient and sustainable way. This criticism has led to many people lacking trust in the urban agricultural products (Bell, 1998). The only mean of implementing the methods of urban agriculture will be through educating the public about the importance of embracing the culture. Addressing issues on genetic applications in food production will be important in acceptance of the novel technologies by the public. The companies applying advanced technologies in agriculture should not hide anything from the farmers (Clark, 1999).Water treatments systems should be improved to ensure that water used for agricultural food production is safe for human health. Reference: Amin, S. (2002). Africa: Living on the Fringe. Monthly Review (March), pp. 41-50. Retrieved May 4, 2010 from, http://polisci. osu. edu/faculty/mcooper/ps597readings/Amin. pdf Bell, J. (1998). A Greener Than Green Revolution? Seedling (Newsletter of GRAIN Retrieved May 3, 2010 from, http://www. grain. org/publications/dec982-en. cfm Bruno, K. (1992). The Corporate capture of the Earth Summit. Retrieved May 3, 2010 from http://multinationalmonitor. org/hyper/issues/1992/07/mm0792 07. html Clark, E. (1999). Ten Reasons Why Farmers Should Think Twice Before Growing GE Crops. Retrieved May 4, 2010 from, http://www. plant. uoguelph. ca/research/homepages/eclark/10reasons. htm DeWalt, B. (1985). Mexico’s Second Green Revolution: Food for Feed. Mexican Studies / Estudios Mexicanos, 1(1):29-60. FAO. (n. d). Overall strategic framework. Retrieved May 4, 2010, from http://www. fao. org/docrep/X3550e/x3550e03. htm Feder, E. (1970). Counterreform. In Rodolfo Stavenhagen, Agrarian Problems and Peasant Movements in Latin America. Garden City, NY: Doubleday. Retrieved May 4, 2010 from, http://www. ditext. com/feder/counterreform. html Langevin, M & Rosset, P. (1997). Land Reform from Below: The Landless Workers Movement in Brazil. Retrieved May 4, 2010 from, http://www. mstbrazil. org/rosset. html Martine, G. , Guzman, J. M. , & Schensul, D. (2008). The Growing Food Crisis: Demographic Perspectives and Conditioners. Retrieved May 4th, 2010 from http://km. fao. org/fileadmin/user_upload/fsn/docs/UNFPAFoodCrisis_Demographics Nov19-versionMarch20. pdf Neondo, H. (2003). Kenya-Experts call for Urba

Wednesday, January 8, 2020

Depression During Pregnancy Nursing Role, Interventions,...

Introduction Pregnant women are vulnerable to depression because of major changes in estrogen and progesterone levels as well as changes in the brain which produce significant physical and psychological impacts (Stewart, 2011). Depression during pregnancy can affect not only the mother but the unborn child and other children. Caring for women who are depressed during pregnancy is in many respects different from other types of caring. Caring in this situation is demanding and truly involves the intention to care. The women are diverse but most of them live in poverty, without social support, and many do not want the child (Sable Washington, 2007). The nursing role is best summarized as a moral ideal because of the level of acceptance†¦show more content†¦Stress or perinatal loss will always cause a high level of anxiety, and stress will end in depression (Cote-Arsenault, 2007). If depression is not managed it easily leads to poor nutrition, insomnia and lack of exercise as well as substa nce abuse. Among other problems are poor neonatal outcomes, poor neuro-behavioral development for the fetus, and a high risk for postpartum depression (Suppaseemanont, 2006). When depression occurs, it can well endure for the reminder of the pregnancy and will result in extreme stress as well as multiple anxieties. All serious depression must be managed to prevent damaging effects to mother and fetus. Role of Nursing Assessment According to Buck (2009), the children as well as the partner need to be assessed for the impact of depression. If the depression is very serious, further assessment may be needed. In terms of screening and identification it is recommended in clinical practice that during the woman’s first visit nurses and other health care providers need to ask questions relating to mental health. 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